Welcome to the National Association Against Consumer Fraud Industry Directory Page for:

Wake County

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Consumer Fraud Complaints have risen by 288% since 2001
-source Federal Trade Commission

We at the NAACF feel what we are doing is of the utmost importance. We are mounting a three step process against consumer fraud in your local community. We are very aware within every industry there are honest ethical companies that play by the rules and provide quality products and services to consumers. Unfortunately, there are also companies that are not qualified, mislead consumers, take shortcuts or take advantage of consumers for financial gain.

Step 1: The NAACF personally interviewed a multitude of business owners face to face to determine what is really going on within their own industry. There was no hidden agenda and all the interviews were confidential and designed to give us an accurate picture of each industry. We compiled the information from the interviews in each industry and determined for each industry, what we thought consumers should look for when selecting a company, pertinent questions to ask prospective companies and in certain industries what to avoid when selecting a company. Click on the industry links below to view our information on each industry. We will continually up-date this information and add new industries as we forge ahead with our mission.

Step 2: We interviewed thousands of consumers to determine what they look for when selecting a business to provide a product or service. We also wanted to know what the consumers thought process was at each stage of the buying cycle (selection of company).

What we have learned from our interviews with Businesses and Consumers:

From Business Owner Interviews:
Note: Each industry is unique and has specific valuable information provided in the links below.

• On average most business owners believe 73% of the work being done in their industry is not of the highest quality.
• Eighty-one percent of the business owners believe that the public is being intentionally or unintentionally mislead during the sales process.
• Almost 100% of the business owners in every industry believe asking for a price quote over the phone is doing a disservice to the ethical businesses in their industry and the prices quoted over the phone are mostly "low ball" prices anyway.
• Very rarely is a business ever asked to prove their qualifications, licenses, insurance etc.
• Very rarely does the public call references or do the research necessary to protect themselves.

From the Consumer Interviews:

• Eighty-nine percent of consumers believe what they are being told over the phone.
• Eighty-four percent of consumers do not call and verify references.
• Fifty-seven percent of consumers would pay a premium if they knew for sure there was a difference in service and/or quality.
• Ninety-eight percent of consumers would not take the risk of hiring uninsured workers if they were aware.
• Only 2% of consumers ask businesses to prove their qualifications, license and insurance.
• Eighty-one percent of people ask price questions over the phone because they are not sure what to look for when selecting a business.

Step 3: We gathered what we learned from our interviews with consumers and businesses and compiled this information to provide consumers with essential information to enable them to properly select and research ethical businesses in each industry. We also selected a qualified background approved business for each industry and market from our interviews who were interested in helping us educate consumers and businesses in their industry. Therefore, helping consumers one business at a time!

PLEASE CLICK ON THE LINKS BELOW TO LEARN MORE ABOUT EACH INDIVIDUAL INDUSTRY AND OUR SELECTED COMPANY

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